PROGRAMME of the Purchasing Centre for Retail ChainsТМ
The programme includes:
| 10:30–12:00 |
PRACTICAL SEMINAR: WORKING WITH RETAIL CHAINS |
| 10:30–11:00 |
Topic No 1: Consumer behavior trends on the markets for household chemistry Speaker: Yulia Bokova, senior researcher of the division of sales and consumer panel relations at GfK Rus |
| 11:00–12:00 |
Topic No 2: Launch of a new product into a retail chain: how to persuade the buyer and sign the contract? Despite the demand for novelties both from the customers and the retail chains, the manufacturer is often faced with objections from the buyer: “First, launch into the N retail chain, and then we will order from you”, “Your sales forecast in unfounded. THIS will not be sold at all,” “We do not have your target audience”. What indisputable arguments should the supplier prepare before contacting a retail chain with a new product? Speaker: Oxana Salnikova, expert, business coach, VseProSeti |
| 13:00–17:00 |
DIRECT NEGOTIATIONS WITH RETAIL CHAIN BUYERS Only after preliminary registration. Please call +7 (495) 363-50-32! |
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Schedule a meeting with an exhibitor
Purchasing Centre for Retail ChainsТМ
March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11