The three-level merchandising system is a set of tools which allow to develop a balanced microcosm of a shop, thus making the customers choose you and not your competitors.

The programme will include: history of merchandising; influence of merchandising on customer behavior; category merchandising; levels of practical implementation of merchandising tools; appearance of a shop and its nearby territory; layout of the sales area; layout and presentation of goods using in-store equipment; creativity and non-standard approaches in merchandising; capabilities and limitations of merchandising.

Speaker: Elena Gubina

Practicing category manager with a 15-year successful work experience in leading retail chains of the Russian FMCG market: MAGNIT, RITE (Monetochka), SPAR (Molniya). Experience in managing a production enterprise (dairy factory) and a specialised retail chain (meat products).

Higher education, South Ural State University, majored in Sociology. Certificates within the framework of corporate workshops: “Product range management” held by E. Buzukova, “Category management. Management of product range, merchandising, price, stock” held by Gulfira Krok, “Merchandising in a chain store” held by Kira and Ruben Kanayan, “Higher level negotiations: tough style” held by A. Ivanov, “Profiling” held by Alexandr Kopytko.

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha – 
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

Business programme producer
Galina Shevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.
+7 (910) 426-01-61, +7 (495) 363-50-32