Programme of the workshop:

• Key factors affecting the customers’ choice of shop.
• Points of contact: what should be done in order to transform them into capture points.
• Attraction channels: where to search for your target customers.
• Route of a customer: what tools should be used at each step.
• Factors influencing customer satisfaction and loyalty.
• How to maximize profit with the help of a Loyalty Programme.
• Partnership programme: how to increase sales with the help of partners.

Speaker: Irina Krechetova

Irina Krechetova is a business coach specializing in business transformation, development of new directions, creation of own business. Over 18 years of experience in consulting and management; Over 19 years of practical experience in sales and marketing; Over 76 implemented projects in the sphere of creating and developing sales and marketing systems; Launch and development of 3 Internet shops with a total turnover of 250 mln rubles per year; Creator of the course “Sales management” of the MBA programme at the Moscow Business School; Lecturer at the Caspian School of Business. Course “Sales management”; The best speaker of METRO EXPO 2017; Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha –
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

Business programme producer
Galina Shevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.
+7 (910) 426-01-61, +7 (495) 363-50-32