Contestants were represented by the following stores:

• DesignBoom store (Kuntsevo Plaza, Moscow)
• Tsentralny Univermag JSC, “TSUM. Homewares” store (Mogilev, Republic of Belarus)
• Yu.Kalashnkikova (private entrepreneur), HOMMY store (Kaliningrad)
• A.Galyuga (private entrepreneur), Atmosfera store (Stroitel)
• LEROY MERLIN VOSTOK, Leroy Merlin store (Domodedovo, Moscow region)
• Hoztorg LLC, Kitchen Stories store (Voronezh)
• Lysva Plant of Enamelled Cookware JSC, Lysva Enamels flag store (Lysva)
• BS design LLC, BS design furniture and design studio (Ekaterinburg)
• Santonit company, stores ОМА (Minsk, Republic of Belarus), Everything for Renovation (Moscow), Maxidom (Saint Petersburg) by Santonit company
• Studio luxor store (Ekaterinburg)
• Home Collection LLC, Home Collection store (Kazan)
• Perspektiva LLC, Seldom store (Izhevsk)
• Zavolzhsky trading house JSC, “Zavolzhsky trading house” (Tver)

The companies competed in the following nominations

1. Conceptual approach to the shop window design
2. The best arrangement of goods on the sales floor
3. The best layout on the shelf
4. Special nomination “For active product promotion through trade networks”

 

LAUREATES OF THE CONTEST

 CONCEPTUAL APPROACH TO THE SHOP WINDOW DESIGN

 

1st prize

O.Yu.Kalashnkikova (private entrepreneur), HOMMY store (Kaliningrad)

 

2nd prize

Home Collection LLC, Home Collection store (Kazan)

Studio luxor store (Ekaterinburg)

 

3rd prize

Zavolzhsky trading house JSC, “Zavolzhsky trading house” (Tver)

 

 

 

 

THE BEST ARRANGEMENT OF GOODS ON THE SALES FLOOR

 

1st prize

LEROY MERLIN VOSTOK, Leroy Merlin store (Domodedovo, Moscow region)

 

2nd prize

Zavolzhsky trading house JSC, “Zavolzhsky trading house” (Tver)

Tsentralny Univermag JSC, “TSUM. Homewares” store (Mogilev, Republic of Belarus)

 

3rd prize

O.Yu.Kalashnkikova (private entrepreneur), HOMMY store (Kaliningrad)

 

 

THE BEST LAYOUT ON THE SHELF

 

1st prize

Santonit company, Maxidom store (Saint Petersburg)

 

2nd prize

Santonit company, Everything for Renovation store (Moscow),

DesignBoom store (Kuntsevo Plaza, Moscow)

 

3rd prize

I.A.Galyuga (private entrepreneur), Atmosfera store (Stroitel)

 

SPECIAL NOMINATION “FOR ACTIVE PRODUCT PROMOTION THROUGH TRADE NETWORKS”

Perspektiva LLC (Izhevsk)

Lysva Plant of Enamelled Cookware JSC (Lysva)

Santonit company (Saint Petersburg)

ORGANISERS OF THE CONTEST МОККА Expo Group, organiser of HouseHold Expo Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy Jos de Vries The Retail Company, development of strategies for retail business, design and branding

JURY OF THE CONTEST Anna Pakhomova, professor of the Industrial Design Department of Moscow Stroganov Artistic-Industrial Academy, chairperson of the jury Irina Bolotova, director of the Russian office of the design studio Jos de Vries The Retail Company Galina Shevchenko, coordinator of the business programme of HouseHold Expo Kira and Ruben Kanayan, Group of Companies KANAYAN RETAIL & DEVELOPMENT CONSULTING

The next, 6th contest “The best design and layout in a home goods store” will take place within the framework of the exhibition HouseHold Expo autumn-2019. We invite specialty stores and departments selling household goods, interior objects and household chemistry, as well as designers, window dressers and merchandisers to take part.

TERMS OF PARTICIPATION IN THE CONTEST

APPLICATION FOR PARTICIPATION IN THE CONTEST

Coordinator of the contest

Galina Shevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.">Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.

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