In the second part of the workshop Vasily Zubov will continue the topic of working with product classification and will talk about “Product classifier, the necessity for product range analysis. Increase of conversion and sales with the help of a website catalogue” followed by a discussion of practical cases.

Speaker: business consultant Vasily Zubov

The workshop will take place on March 1 at Crocus Expo IEC in hall 10.

First part of the workshop

Vasily Zubov is an independent consultant for assortment management, business coach, an experienced practitioner with a 15-year experience of working on the market of wholesale and retail trade, 8-year experience of people management, a long-term experience of personnel training and development. He worked in retail trade companies on the positions of buyer, head of the purchasing division, purchasing director. Founder of the project “Master of categories”. Author of articles dedicated to the topics of category management, assortment management. Author of methodology on assortment management and category management.