Exhibition news

Product range management. Practices and methods for independent retail and retail suppliers

“Modern methods of product range management is the key to success both for independent retail and for retail suppliers” will be the topic of a new presentation by Ilya Uvarov, Chairperson of the Board of Consumer Association “Academy of Cooperation,” at HouseHold Expo spring 2020.

Topics of the presentation:

For retail: Efficient and affordable separation from federal competitors.

For suppliers: How to increase sales through retail networks with profit.

  Talking points:

  • Why and how retailers and suppliers should manage positioning
  • Separation from competitors, development of your distinctive target audience
  • Approaches to strategic increase of business efficiency
  • Main mistakes and key zones of efficiency loss
  • Increase of business appeal to the target audience
  • The most important attention zones that influence customer positioning and separation from competitors
  • Category management as the key to increasing efficiency for retailers and suppliers
  • Modern technologies of product range management
  • Practical features of cooperation with modern retail networks for manufacturers
  • Opportunities for increasing sales at the cost of increasing the share of supplier with the current customers – retail networks
  • Increasing sales with the help of extensive growth of the number of networks (pros and cons)

Speaker: Ilya Uvarov


Chairperson of the Board of Consumer Association “Academy of Cooperation,” Saint Petersburg. Former Co-founder and Member of the Board of “DIY Union” – Association of DIY Retailers. Former Member of the Board of Directors of “Yuzhnyi” retail network. Expert in the sphere of retail trade and establishment of purchasing associations.

Holding various executive positions, he organised the launch and development of a number if the biggest international retail operators on the Russian market (BP, Auchan, OBI, Castorama). Over the years, he held the following positions: director of the non-food division at the Purchasing Office of Auchan Russia, director of the Garden Centres Division at OBI Russia, director of the Purchasing Division at Castorama Rus. Founder of CITYMARKET retail network (in the form of a drogerie – was later united with Beauty Market and sold to Ulybka Radugi). General Director of network of garden centres “Belaya Dacha Garden Centres” in 2007-2009, Deputy General Director for strategy and development of the network of DIY hypermarkets STROYDEPO. In 2010 he founded and became the director of Retaility consulting company that became one of the leaders on the market in Russia.

In 2012 he founded “DIY Union”, federal purchasing cooperative, together with a number of owners and directors of the leading Russian DIY networks and became a member of its Board. Later he managed the DIY Union as its General Director. Holds MBA degrees from the Maastricht School of Management, the Netherlands, and Professional Coach degree the from Erickson International Coaching University, Canada. Graduated from the Russian Presidential Academy of National Economy and Public Administration and the Moscow State Industrial University.


March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!


Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.styhome.ru; e-mail: info@styhome.ru