Seminar on the record-keeping of goods and money in a shop and on organizing of an accurate audit of goods “Record-keeping and monitoring in a retail shop” from the consulting group “Super-Roznitsa” will take place on March 29 at the IEC “Crocus Expo” within the framework of the business programme of the exhibitions HouseHold Expo, Stylish Home, Dacha Outdoor and Christmas Box. Podarki.
The series of workshops “Increasing sales from the shelf” will take place on March 28 on the Day of Regional Retail within the framework of the exhibition HouseHold Expo spring 2018. The workshops will be opened by Irina Bolotova, senior consultant at Jos De Vries The Retail Company Russia, who will discuss the topic “What does the brand platform give the retailer”.
The next workshop will be devoted to the topic “How to order seasonal goods and not be ruined”.
Speaker – Olga Pravuk, expert, business coach in the field of management of trade stocks and assortment. The following topics will be discussed:
Master-class of Eketerina Buzukova “INCREASING SALES OF A SHOP BY SIMPLE METHODS” will cover the following issues:
Key factors of the efficiency of a shop (average bill, conversion rate, etc.)
The revenue of a shop consists of the average bill rate and the number of customers. Average bill is the average price of one product and the bill/product rate (how many goods are bought with one bill). The number of customers is the number of all customers who have entered the shop and bought goods (conversion rate). By influencing these factors one may increase the revenue of a shop by ~ 10 up to ~ 50%.
We need customers. External advertising and attracting customer traffic.
We will look at the location of the shop (Reilly’s Law), the image of the shop, advertising directed at external traffic, product range which the customer needs, favourable price of key products, regular campaigns and events, parking and working hours which are convenient for the customers.
We need customers – conversion rate. Turning visitors into customers.
Work of a salesman, “forbidden phrases” and “required phrases”, number of “salesman-buyer” contacts. Motivation of salesmen. Cardboard salesman, “puppy” technique, famous brands and a product range which the customer needs, the rule of 22 minutes, navigation.
We need goods. Increasing the average bill, working with price and product range.
What the customer and not the supplier or purchasing agent needs. Three price segments, working with markups, no deficit, the “golden shelf”, “signal prices”, “from the expensive to the cheap”, increasing the price of a product, psychological techniques of price tag design, other techniques.
How to sell more goods to one customer. Increasing the average bill – selling more.
We will take a look at the slogans of salesmen, using the change to make a purchase, package sales, “Bigger portions!”, impulse goods and cross-sales, cardboard salesman and samples of goods, shopping carts and other techniques.
Participation in the event is free after an on-line registration
The business programme is being constantly updated!
Moscow, IEC Crocus Expo, March 27-29, 2018
We are looking forward to seeing you at Household Expo, Stylish Home, Dacha Outdoor and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, goods for dacha and gifts!
Coordinator of the business programme
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32
For the first time at the international exhibition Stylish Home spring 2018 which will take place on March 27-29 at the IEC “Crocus Expo” a special project HOME TREND will be organized together with the trend-bureau TRENDSQUIRE. The HOME TREND project will include a demonstration platform where interior, décor and tableware trends will be demonstrated.
Workshops and seminars will be held in the discussion zone.
Workshop topics within the framework of the business programme will be the following:
– existing practices and difficulties of assortment forecasts
– sales and image – different objectives, one aim
– key tools for working with consumer demand
– assortment which people like
– sensitivity of the Russian audience to tendencies
– colour and its influence on the customer, how to work with colour
– print, pattern – surface design in interior and object design
– form as a reflection of in-depth demand of customers
– attracting the audience with visual communication means
– offline and online communications: website and hall – what main visitor groups want
– the difference between fashionable and memorable: consumer experience
– trends in the interior and table decorations adapted for the Russian market
Speaker – Ksenia Lery
Participation in the event is free after an on-line registration
The business programme is being constantly updated!
Moscow, IEC Crocus Expo, March 27-29, 2018
We are looking forward to seeing you at Household Expo, Stylish Home, Dacha Outdoor and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, goods for dacha and gifts!
Coordinator of the business programme
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32
The business programme includes more than 60 events, presentations and speeches dedicated to the promotion, sales and research of trends on the market of household goods, goods for dacha, household chemistry, gifts and New Year’s products.
All speeches and presentations have been prepared by specialists and practitioners who are professionally involved in retail, design, sales and marketing.
Organizers of the exhibitions HouseHold Expo and Stylish Home together with the trend-bureau TRENDSQUIRE invite participants of the exhibitions to take part in the Trend Zone project. Trend Zone includes a business programme, seminars and business workshops, as well as an exposition of goods from the exhibition participants demonstrating key trends to be cited at the booth, in press release projects and in thematic mailings.
“Table art –the kingdom of the beauty of taste”
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Coordinator of the business programme
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32
Within the framework of the business programme of the Christmas Box. Podarki spring 2018 exhibition, Step by Step research and consulting group will present an exclusive research of the market of fir tree decorations and New Year’s goods conducted specially for participants and visitors of the Christmas Box. Podarki exhibition.
Thanks! Your application is very important for us. In the nearest future the manager will contact you!
