Workshops and seminars “Goods, effective sales, loyal customer”

 11.00 – 12:00

Media networking. Working online tools to communicate with your clients and partners

Alexey Babushkin – expert in networking

12:00 – 13:00

How target audience research helps increase sales and overcome the crisis

Arseny Kutovoy – general director of Dotorg Agency

Alexey Kovalenko – strategy director of Dotorg Agency

13:00 – 13:40

How to sell without any discounts and not lose the customers

Evgeniy Danchev – business coach, director of “Wconsulting” company

13.40 – 14:20

Key trends in product range management during the pandemic

Ekaterina Buzukova – leading Russian expert in category management

14:20 – 14:40

Coffee break

14:40 – 15:20

Prevention of losses 3.0 > Fast and easy

Igor Chumarin – international expert in the sphere of preventing losses

15:20 – 16:00

After COVID19. How to build a management system for the layout of household goods in view of the new reality

Georgy Smirnov – practicing expert

16:00 – 16:40

Symbiosis of virtual and real trade. New merchandising. Increasing sales by 600%

Ekaterina Bogacheva – international expert in retail trade and merchandising

16:40 – 18:00

Section on branding. Organiser: Association of Branding Companies of Russia

How to make such packaging that will stand out and help win the loyalty of customers in the household segment

Marina Petrova – project manager at Otvetdesign

How to create successful brands and billion-dollar companies. Cases of creating strong brands in the segment of household chemistry and more

Alexander Vagin – general director of SUPERMARKET branding agency, board member of the Association of Branding Companies of Russia

How to evaluate the commercial efficiency of packaging 

Andrei Gornov, general director of Getbrand, board member of the Association of Branding Companies of Russia