For the first time at the international exhibition Stylish Home spring 2018 which will take place on March 27-29 at the IEC “Crocus Expo” a special project HOME TREND will be organized together with the trend-bureau TRENDSQUIRE. The HOME TREND project will include a demonstration platform where interior, décor and tableware trends will be demonstrated.
Workshops and seminars will be held in the discussion zone.
Workshop topics within the framework of the business programme will be the following:
- Statistics of sales or trends? Theory and practice of assortment forecasts for manufacture and retail
– existing practices and difficulties of assortment forecasts
– sales and image – different objectives, one aim
– key tools for working with consumer demand
– assortment which people like
- Key interior tendencies of 2018/19 in the world and their application on the Russian market
– sensitivity of the Russian audience to tendencies
– colour and its influence on the customer, how to work with colour
– print, pattern – surface design in interior and object design
– form as a reflection of in-depth demand of customers
- Design and décor in the HoReCa segment – creating emotion, hype. Objectives and their solutions, design technologies
– attracting the audience with visual communication means
– offline and online communications: website and hall – what main visitor groups want
– the difference between fashionable and memorable: consumer experience
– trends in the interior and table decorations adapted for the Russian market
Speaker – Ksenia Lery
Participation in the event is free after an on-line registration
The business programme is being constantly updated!
Moscow, IEC Crocus Expo, March 27-29, 2018
We are looking forward to seeing you at Household Expo, Stylish Home, Dacha Outdoor and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, goods for dacha and gifts!
Coordinator of the business programme
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32