Results of the competition "The best design and layout in the home goods store"

The jury reviewed more than 40 competition works submitted by stores at shopping center “Kapitoliy Vernadskogo”, multifunctional shopping complex “Evropark”, shopping and entertainment centers “Zolotoy Vavilon Rostokino” and “Greenwhich”, shopping center “Mega” Tyopliy Stan, shopping complex “Nevskiy Tsentr”, chain store “Skaverdi”, CookHouse, “Atmosfera”, “Teatr Podarkov”, “Yuterra Club”, “Tvoy Dom”, “Domovoy”, Mile Kamennaya Gorka, Hoff, Interior salon AXA inspiration, “Stockmann”, Santonit and others.

COMPETITION WINNERS:

“Conceptual approach to the shop window design”

3rd place – CookHouse - shopping and entertainment center “Zolotoy Vavilon” (Moscow)

“The best arrangement of goods on the sales floor”

1st place – “Teatr Podarkov” (Kaliningrad)

2nd place – Stockmann - shopping complex “Nevskiy Tsentr” (Saint Petersburg)

3rd place – CookHouse - LionTrade (Saint Petersburg) and CookHouse - shopping center “Kapitoliy Vernadskogo” (Moscow)

“The best layout on the shelf”

1st place – Stockmann - shopping and entertainment center “Greenwhich” (Ekaterinburg)

2nd place – “Tvoy Dom” (Mytishchi, Moscow region), “Domovoy” (Saint Petersburg), Mile Kamennaya Gorka (Minsk, Belorussia), Hoff (Saint Petersburg)

3rd place – “Atmosfera” (Stroitel, Belgorod region)

Special nomination “For active product promotion through trade networks”

Special prizes were awarded to companies Frybest and Nadoba-East Ltd. for their active cooperation with trade networks in the field of product promotion.

FOR YOUR INFORMATION:

Specialty stores and departments selling household goods, as well as shops of a mixed type take part in the competition which purpose is to increase sales of household goods by optimizing merchandising and performance of brands.

Organizers of the competition:

• LLC “MOKKA Expo Group”, Group of Companies “Mayer J Group” with the support of the Chamber of Commerce and Industry of the Russian Federation
• Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy
• JosdeVries The Retail Company - the company developing strategies of retail business, design and branding.

Coordinator of the business program
Galina Shevchenko,
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+7 (910) 426-01-61, +7 (495) 363-50-32