The economic crisis and decrease of real income of the population have negatively influenced the state of consumer market over the past 5 years.
According to the latest research, 7 out of 10 consumers now choose the saving strategy. In the current situation the easiest way of increasing sales is the product range increase at the cost of new product categories.
Nowadays more and more retailers include children’s books into their active product range as one of the most promising categories on the consumer market, and here is why.
Firstly, the majority of consumers on the consumer market are women who are traditionally interested in products for children. Secondly, children’s books are one of the few categories that demonstrate a stable growth on other markets, for example, of books and for children. Thirdly, children’s books organically fit on shelf space of shops, the product range of which already includes children’s and stationery products.
You may learn about the most popular children’s books and find out how they may contribute to increasing of sales from September 11 to 13 at the booth of publishing house “Mozaika-Sintez” (hall 9, booth M101).