Exhibition news

Programme of the Purchasing Centre for Retail Chains is now available

The DAY OF SUPPLIES AND PURCHASES organised by Imperia Forum and Mayer Corporate Group will take place on March 25, 2020, within the framework of the Purchasing Centre for Retail ChainsТМ at the international exhibitions ChemiCos-2020, HouseHold Expo, Outdoor Dacha, Stylish Home. Gifts and Christmas Box. Podarki.

PROGRAMME of the Purchasing Centre for Retail ChainsТМ

 

The programme includes:

10:30–12:00

PRACTICAL SEMINAR: WORKING WITH RETAIL CHAINS

10:30–11:00

Topic No 1:

Consumer behavior trends on the markets for household chemistry

Speaker: Yulia Bokova, senior researcher of the division of sales and consumer panel relations at GfK Rus

11:00–12:00

Topic No 2:

Launch of a new product into a retail chain: how to persuade the buyer and sign the contract?

Despite the demand for novelties both from the customers and the retail chains, the manufacturer is often faced with objections from the buyer: “First, launch into the N retail chain, and then we will order from you”, “Your sales forecast in unfounded. THIS will not be sold at all,” “We do not have your target audience”.

What indisputable arguments should the supplier prepare before contacting a retail chain with a new product?

Speaker: Oxana Salnikova, expert, business coach, VseProSeti

13:00–17:00

DIRECT NEGOTIATIONS WITH RETAIL CHAIN BUYERS

Only after preliminary registration. Please call +7 (495) 363-50-32!

 

Useful links:

Novelties and premieres

Schedule a meeting with an exhibitor

Programme of the exhibition

Press release

Brands at the exhibition

Hotel accommodation

Purchasing Centre for Retail ChainsТМ

 

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.styhome.ru; e-mail: info@styhome.ru