The development of private labels will become a new topic for discussion for participants of the business programme of HouseHold Expo. Master-class “PRIVATE LABEL: HOW TO INTRODUCE IT TO THE MARKET AND NOT GO BANKRUPT” will be one of the events which will let the participants learn about private labels within the framework of HouseHold Expo.

Irina Krechetova, business coach specializing in business transformation, development of new directions, creation of own business, will talk about practical tools for a successful launch of private labels on the market and increasing company profits.

Topics of the master-class:

1. Objectives and advantages of private label launch for a network.
2. Choice of branding strategy and private label development.
3. Stages of private label launch.
4. Pricing models.
5. Efficient private label merchandising.
6. Methods of private label promotion.
7. The most widespread mistakes of launching a private label.

Speaker – Irina Krechetova

Business coach specializing in business transformation, development of new directions, creation of own business.

• Over 18 years of experience in consulting and management;
• Over 19 years of practical experience in sales and marketing;
• Over 76 implemented projects in the sphere of creating and developing sales and marketing systems;
• Launch and development of 3 Internet shops with a total turnover of 250 mln. rubles a year;
• Creator of the course “Sales management” of the MBA programme at the Moscow Business School;
• Lecturer at the Caspian School of Business. Course “Sales management”;
• The best speaker of METRO EXPO 2017;
• Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.

September 11-13, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box –
the biggest Russian B2B exhibitions of household goods and gifts!

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

Within the framework of the Day of regional retail, business coach Irina Krechetova will conduct a master-class “A profitable shop. How to improve performance indicators”. Owners of retail networks and shops, directors and managers of shops, top managers are invited to attend the event. The master-class will also be interesting for those who are willing to obtain practical tools to evaluate the efficiency of business and to learn to apply them correctly.

Seminar “The simplest methods of instant increase of sales” will be held on September 13 within the framework of the business programme of HouseHold Expo. The following topics are going to be discussed:

The exhibitions HouseHold Expo, Stylish Home. Gifts and Christmas Box will traditionally take place from September 11 to 13 at Crocus Expo IEC (pavilion 2). Organization of the autumn exposition has begun right after the finishing of the 2017 autumn exhibitions.