Day of Online Trade at HouseHold Expo autumn 2020

11:00 – 11:15

Welcome speech from the organisers

11:15 – 12:00

• Prospects of online trade for the manufacturer. Profit generator and new points of growth.

Interactive part: calculate the lost profits from sales channels.

Speaker: Natalia Petukhova, coach of the Deloitte Academy.

12:00 – 12:30

• Efficient distribution network.

Online shop window – the specifics of online presentation of household goods.

Interactive discussion.

Speaker: Ilya Ratkin, expert in the development of online shops.

12:30 – 13:00

• Working from remote workplaces, remote sales.

Remote working tools, practical examples.

Speaker: Natalia Petukhova, coach of the Deloitte Academy.

13:00 – 14:00

• How to sell household goods to the young audience?

Interactive analysis of brand audiences.

Speaker: Svetlana Yurova, general director of brand and strategic company Brains&Brands

14:00 – 15:30

• Online round table.

How to work with marketplaces? Organisation of an online distribution system.  Practical experience of selling household goods through social networks.

Moderator: Natalia Petukhova, coach of the Deloitte Academy.

15:30 – 16:00

• Online product placement: what do stores pay for?

Practical experience of an owner with online channels.

Speaker: Dmitry Dorofeev, CEO&Founder, Houselike.ru, Marketplace of finishing materials, CoFounder, i-Textile, Chain of décor and textile salons.

16:00 – 17:00

• Workshop: Online sales technique.

Moderator: Natalia Petukhova, coach of the Deloitte Academy.