We invite you to take part in the 4th competition “The best design and layout in the home goods store”. Participation is open to specialty stores and departments selling household goods, as well as shops of a mixed type. The purpose of the competition is to increase sales of household goods by optimizing merchandising and performance of brands.
ORGANIZERS OF THE COMPETITION
- МОККА Expo Group, organizer of the HouseHold Expo exhibition
- Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy
- Jos de Vries The Retail Company, the company developing strategies of retail business, design and branding
JURY OF THE COMPETITION
- Anna Pakhomova, professor of the Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy, chairperson of the jury
- Irina Bolotova, head of the Russian office of the design studio Jos de Vries The Retail Company
- Nadezhda Savina, expert and practitioner in the field of retail, building of formats and concepts of merchandising
- Galina Shevchenko, coordinator of the business programme of HouseHold Expo
NOMINATIONS
- Conceptual approach to the shop window design
- The best arrangement of goods on the sales floor
- The best layout on the shelf
Special nomination “For active product promotion through trade networks”
Coordinator of the business programme
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32