Exhibitions offer participants many advantages, including:

  • The cost of contact with one representative of a company’s target audience at the exhibition or trade fair is markedly cheaper than any other means of advertising

  • The unique “extra-territorial” nature of an exhibition makes it much easier to establish contacts; in this environment you, your potential customers and your competitors are all in neutral territory.

  • An exhibition is the ideal place to learn about demand for new goods and to conduct research into what your competitors are doing

  • An exhibition is an effective means of helping a company to penetrate new foreign markets

  • An exhibition allows you to show your new goods in action

  •  For any business an exhibition is a bridge linking customers, wholesalers and retailers, suppliers and manufacturers and it offers a competitive environment for making new contacts.